![]() ![]() Since submission of this article, the following author(s) have updated their affiliation(s): Ahmed Hamdy is at the Business Administration Department, Faculty of Commerce, Assiut University, Egypt. Also, the authors would like to thank the Business Administration Department, Faculty of Commerce, Assiut University, Egypt. The authors sincerely thank the editor-in-chief, the associate editor, and the anonymous reviewers of the Marketing Intelligence and Planning Journal for their constructive and valuable comments and suggestions. Travel industry and destination involvement.Besides attempting this task, it explores the moderating role of destination involvement in the association between stereotypes and destination attachment using the elaboration likelihood model. This paper contributes to the travel literature by analyzing a novel model of destination gender personality, stereotypes, DBA and destination brand love using both social role (SR) theory and a stereotype content model (SCM). ![]()
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